Quote from optioncoach:
Wiley likes to push the hardcovers for this genre so I was assuming it would be hardcover. I know this is moot now, but assuming they did a hardcover I dont know their profit. My limited knowledge would put this at $35/$40 wholesale price and they keep 85% of that but not sure what their costs are. They publish tons of books each year and some hit and some miss so their winners cover the duds over the long run.
And no Wiley spends little or no money on advertising. I was told authors have to do all their own promotions, all Wiley does is send the book out to booksellers and a few industry people hoping for reviews which never come since they get 50 books a week.
Don't forget that Wiley keeps books printing for years. Alexnader Elder's book was sort of a dud the first year or two but now look at it. meaning that they would have to sell x thousands of books for any author but if a book is decent given a few years they recoup their costs.
Only smart thing Tim has done is self-publish but I would not be surprised if in a few years Tim is giving everyone in his family and all his friends a book for Hanukah and X-mas since books like these lose their luster real fast. Cramers books for example are already losing their pull and are already in bargain bins, that is why he writes another one and another one lol.