Thanks for that reasoning, very, very enlightening. But let's see if you can understand these figures:
Wall Street Warriors has now aired approximately 600 times over the past 9 months and still airs 2-3x daily. I appear in 5 of 6 episodes so it's fair to say my episodes have already aired 500 times.
After every episode that airs, I receive approximately 15 emails (actually 20 now that MOJO has crafted some new commercial that feature me). Do the math and you'll see why my mailing list is over 10,000 people. These are people who, for some strange reason, do care about me and my trading. I'm tired of repeating myself and answering everyone's questions individually so I wrote this book for them. It's not an egotistical endeavor, it's to help me deal with all the questions I receive!
When Wiley offers me a $35,000 advance and basically only $2-$3/book after that and only 50 cents/paperback sales, I think to myself why do I need them? I've already read a dozen books on publishing and I've found this industry is even more inefficient than the stock market!
I can make $10-$12/book on my own so if I can convert 3/4 of the people that have already emailed me asking for more details of my story, that's $100k+, not to mention all the other people that will hear about the book when I promote it and future airings of WSW.
Authors do most of the promotion themselves anyway so the only real risk is the $15-$25k it costs to edit, design, and print/send out review copies.
In conclusion, anybody can publish a book, but not everybody has a successful TV show that gives them a large audience of buyers. I might not have made any money lately, but I lay out my entire journey in an entertaining yet realistic way so hopefully, my readers will learn to profit from market inefficiencies as I have, but not be condemned to repeat my mistakes.
