Quote from Pippi436:
If you read their docs it sounds like this is for real. Regulatory status as MTF and central counterparty is LCH.Clearnet - i doubt this is 'fakeable', afterall LCH, Goldman and JPM put their name on it and those firms are absolutely anal about compliance.
I dont think this will be a huge success anyways. If you look at the biggest fx retail firms, it appears the things that work in that space are the following:
* being able to transact minisucle trading amounts (even less than their 10K contracts), but very high ticket count - means a very high degree of automation of all processes
*charts, the more colorful and the more obscure drawingtools, the better
*some sort of autotrade facility, where you can buy the latest fxEXXtremeGiga EA and get rich in no time (or not)
*very agressive marketing, a lot of it
LMax doesn't do any of that. The only thing they got going for them are supposedly good execution and low spreads, i doubt that alone will cut it.
Oanda doesn't cut that bill and they are the biggest...