T Thunderdog Jan 15, 2008 #4 Good question. Presumably, the name is borrowed from the idiom, "Sink or swim." http://www.goenglish.com/SinkOrSwim.asp However, it seems to have been derived back asswards. Sink or swim means to either fail (sink) or succeed (swim). Therefore, the company name appears to equate thinking with sinking (failing).
Good question. Presumably, the name is borrowed from the idiom, "Sink or swim." http://www.goenglish.com/SinkOrSwim.asp However, it seems to have been derived back asswards. Sink or swim means to either fail (sink) or succeed (swim). Therefore, the company name appears to equate thinking with sinking (failing).
