Quote from ktm:
I think part of the issue may be the intended audience. Most of the trading public doesn't deal in options. Many may not have the right or ability to write uncovered options in their accounts. Since owning stock is so basic, it is easier to explain the covered call concept to people. I would imagine no one wants to be deemed responsible for a blowup for showing them how to sell premium. They get carried away and forget that they need to be able to buy the stock when assigned and then get in trouble.
I think it is even more basic than that. Many ppl do not view their owned stock as 'at risk'. They eg. think that they will only lose on the (lower) stock when they sell it again. Until that moment they will hold on and will not regard the current 'paper' loss as real.
Instead of explaining this to their clients, eg. by asking them if they would buy the stock now if they didn't own it (and thus sell it if the answer is no), they take the 'given' stock position as departure point.
Seen from that point, the risk on the stock is a accepted anyway, so the written call is for free.
I've encounterd many who didn't understand any of the earlier explanations. They first have to understand that there is no such thing as a paper loss.
Ursa..