Why don't they just split the stocks? ($AMZN $GOOG)

Why split? It makes sense for highly liquid equities NOT to split as the spread is actually smaller compared to if they split 10:1.
 
These two guys are two juggernauts in the market and I still can't understand why these companies still haven't split their stocks?! :banghead:

Perhaps not recently, however BOTH have already split their shares.

When Google split its shares, it simply created a new class of shares without voting rights. If it hadn't, the stock price would currently be well over $1,400 per share.

http://www.fool.com/investing/2016/07/11/google-stock-split-history-the-most-controversial.aspx

AMZN has already had THREE splits, but not recently.

https://www.stocksplithistory.com/amazon-com/

Apparently, Facebook is contemplating a similar structure to split its shares whereby it would create a new class of shares without voting rights, similar to what Google did.
 
why is that?
A $.05 change in GOOGL represents a far smaller percent change in the underlying than a $.05 change in the price of a $5 stock. Min tick sizes in options are one of the few legitimate reasons for reverse stock splits.
 
Back
Top