Share price is a PERCEIVED value. PERCEPTION usually takes into account empirical data, which may include fundamentals, circumstantial data which is sometimes referred to as in-sympathy in either a positive or negative way, and of course there is a good-will component as well. However, there is no particular order or weighting to the types of data at any particular moment in time.
If Walmart sales and foot traffic are up, without knowing the breakdown of sales it may be perceived that shoppers in middle and lower income brackets are becoming price sensitive. This "perception" may be applied to other discount retailers share price, as well as higher-end retailers share price. It's a PERCEPTION. Knowing the sales breakdown, a completely different perception may be drawn.
Share price is a perceived value.