Why do people start any business when 90% fail? At least there is no "franchise" fee, long term leases, or employees to deal with.
No "promises of big money" from me...only the above mentioned "low barrier to entry" - and where else can you borrow a $million every day for free.
I'm sure glad that Bob and I got involved back in the 1970's (on the trader side of the business). Entrepreneurship is still viable in the world.
IMO,
Don