Maybe the whole loser marketing idea of "members only". They seem like they are trying to sell something unique, but the reality they have what every other clothing company has, just a different loser name. LOL
Most jackets were clothe instead of leather but styled as a leather.
Right off the bat it made you think the guy could not buy the jacket he really wanted.
Then you would see a whole bunch vinny barbarino types from say new rochelle wearing their members only jacket to upscale place in greenwich or say bobby valentines in stamford.
The guys would walk in with their members only and their strong cologne and wonder why the women would not talk to them.