It's been here for quite some time.
Just take a look at those ounces and pounds in most goods you buy.....less is more
Well, some of this also falls on the stupid of the consumer. Like this horseshit that has been going on for years over at Kraft foods...
When you are in your local supermarket, you look at the standard box of Kraft Mac n' Cheese...7.25 oz, for whatever price. Say, $1.50.
Now, right next to them, will be the damned "children version", in Spongebob Square-pants shapes. Same sized box, same color, and same damned cost...$1.50 But for only 5.5 oz.
THAT is gouging and BS, and NOT inflation. Well, per se.