Hummer out, Volt in?
Wagoner also said GM is launching a strategic review of its Hummer line of heavy trucks and that it may sell the unit, though finding a buyer will likely prove difficult.
"This is very difficult environment to sell a brand like that," Mainstay's Kudla said. "Unfortunately for GM, Hummer just doesn't have much consumer appeal at this point."
The proof is in the numbers. Hummer sales were almost cut in half in April compared to a year earlier, with 2,380 moving off the lots down from 4,375 in 2007.
http://www.marketwatch.com/news/sto...x?guid={5D81DD7A-556A-447D-A2E0-11F720723162}
Wagoner also said GM is launching a strategic review of its Hummer line of heavy trucks and that it may sell the unit, though finding a buyer will likely prove difficult.
"This is very difficult environment to sell a brand like that," Mainstay's Kudla said. "Unfortunately for GM, Hummer just doesn't have much consumer appeal at this point."
The proof is in the numbers. Hummer sales were almost cut in half in April compared to a year earlier, with 2,380 moving off the lots down from 4,375 in 2007.
http://www.marketwatch.com/news/sto...x?guid={5D81DD7A-556A-447D-A2E0-11F720723162}