As has all ready been stated, you'd never pay for it, but for free it has a good article/story in almost every issue, the rest is hilarious to me. I'd drive the cars they get to test ride, and fly the planes as I'm an avaiation nut and pilot, but don't give a crap about watches, jewelry, fancy condos, etc. Hey I wish all mags. made enough off ads to give them away. I currently get ~8 mags free at home and don't read them all cover to cover, but I read parts of all of them. Information Week, SFO, Advanced Trading, Wall Street Technology, Sporting News(at least for another 2 months free), and a few others I can't even remember the names of right now. I wish IBD was free!