https://www.afr.com/companies/infra...g-in-on-bluescope-s-ohio-turf-20210921-p58tdr
Big US rival cutting in on BlueScope’s Ohio turf
Simon Evans Senior Reporter Sep 21, 2021
BlueScope chief executive Mark Vassella says there is no need for panic about the potential for the group’s most profitable business, the
North Star steel mill in Ohio,to be undermined by a new $3 billion plant planned by United States steel giant Nucor in the region.
High steel prices and strong demand prompted the announcement by Nucor overnight in the United States for a new steel plant, to be built in either Ohio, West Virginia or Pennsylvania. Nucor is listed on the New York Stock Exchange and has a sharemarket capitalisation of $US29 billion ($39.9 billion).
US president Joe Biden wants half of all cars built in the US to be electric by 2030. BlueScope CEO Mark Vassella says the big investments planned in the auto industry are part of what’s driving new steel plants in the US. AP
Nucor’s chief executive, Leo Topalian, said the company wanted to double theoutput from its US business to the automotive industry. BlueScope’s North Star mill, which is in the
final stages of a $1 billion-plus expansion, sends 50 per cent of its output to the automotive industry.
Mr Vassella said all US steel companies had stronger balance sheets now than a year ago, with steel prices almost four times as high as they were in August 2020.
But he played down the prospect of an oversupply emerging, and noted Nucor had not finalised the location of its new mill.
Mr Biden has set a target of 50 per cent of all American car sales to be electric vehicles by 2030.
Nucor operates five other steel mills in the US. It plans to build a new 3 million-tonnes-a-year electric arc furnace, which uses scrap steel as feedstock, and aims to begin steel production by 2024.
BlueScope’s chief executive of its North American business, Pat Finan, told an investor briefing on Tuesday that steel operators in the US had become more disciplined and there would not be a “flood of new steel” coming onto the market because the mills being built were electric arc furnaces and not using traditional blast furnaces.
No slowdown for automotive industry
Mr Finan said the new breed of mill could easily “turn down capacity” if the supply and demand economics became out of kilter.
He said there had been no slowdown in despatch of steel from the North Star mill for the automotive industry because of a
global semiconductor shortage,which has caused many carmakers to cut back on production. “It is clear that the auto stoppages are increasing,” Mr Finan said.
It had been a surprise that steel orders by carmakers had not been affected yet, he said.
The North Star mill is about 90 minutes from the automotive production hub of Detroit.
North Star makes steel used in automotive chassis, frameworks and clutch plates.
BlueScope announced its biggest full-year profit in 19 years in August, thanks to booming steel prices and margins. The North Star mill lifted earnings before interest and tax by 257 per cent to $677 million in 2020-21. The Australian BlueScope operations lifted EBIT by 121 per cent to $674 million.
Mr Finan reaffirmed a cost blowout of between 5 per cent and 10 per cent for the North Star expansion from the original projected cost of $US700 million because of rising inflation and bringing forward some parts of the project.