Gold has intrinsic value. It's in our Christmas songs, video games from Mario Brothers to Fortnite; in the Bible as the Golden Calf and other places. It was the basis for all currency as the "Gold Standard," and has entered our language as an idiom. We even have beer named after it. It's accepted in all countries around the world. Silence is golden.Problem is gold is speculative, no different from the markets.
Gold is nearly useless except it's a good non corrosive conductor.
As for jewelry, well like fashion, it changes, maybe gold will be replaced with body art/tattoos or the best looking face masks.
Women love gold jewelry... again to the Bible the gave Rachel a thick gold bracelet as an engagement gift back to Joseph. Its given as a wedding gift in India, and it is historically the best form of wealth a woman could own. Give a woman gold and she will appreciate it.
I could go on and on... the point is that gold is unique in this world.. it has an almost spiritual value.