Exactly! The current argument of you'll get my gun from my cold dead heads isn't exactly the message people will respond to after seeing 20 six year old kids get massacred. If that's all they have, they would just be better off saying nothing. Take on the culture of violence in a big way. Lay some serious shit on the door step of Hollywood, the music and gaming industries. Tell them they don't get to have an opinion when they have blood money on their hands. Call them the f'n hypocrites that they are, and do it often and do it boldly. And when they talk about their god damn constitutional rights to make such movies, then tell them if that's the case, the least they can do is buy the fucking body bags.