While I agree that hedging is sensible, there are some reasons why companies don't hedge 100%, or even 1%:
(1) Amount of commodity expense (eg. oil) is unknown, so they don't want to have the risk of 'over hedging'
(2a) Futures:
Given that futures are MTM, and the expense may be paid in the future, the company may not have the cash and/or may not want to pay the cash upfront if and when the commodity price falls
(2b) Options:
May be reluctant to pay time premium if buying call options
(3) When oil was above $140, some companies with oil-related expenses would be reluctant to hedge at that price, given it was lower in the preceding weeks and months. In other words, they may think about hedging but want to wait/hope for lower prices. Using the airlines as an example, hedging at $147 might bankrupt some carriers. Their main hope of staying in business is to hope that oil goes (and stays) well below $147.
(4) The company may not fully understand the truth in Cutten's argument
"If he doesn't hedge, then he IS in the business of speculation."
Quote from tortoise:
a very close friend of mine went to visit her parents this weekend. her dad is c.f.o. for a public transportation sector company. like most (all?) such companies, her dad's company has been taking it on the chin with oil prices. but when she asked him why his company doesn't hedge against rising oil prices with oil futures, he said "we're not in the business of speculation."
Huh? Am I missing something here? Does anyone know of a plausible reason why a company vulnerable to rising commodity prices would NOT hedge that risk with futures contracts?