The problem in practice, though, is that people who are trying to use this and asking about position-sizing in a forum tend to be those not very well versed in the skill of calculating their expectancy accurately and with a high degree of confidence, and the Kelly formula, whatever fraction of its output you decide to use (and I think your suggestion for that is a very reasonable one), really does rest on that being reliable and accurate.
It's one of these situations (very widely encountered in forums!) where the aspiring traders most in need of the advice are also the least well equipped to use it productively.