Quote from traderpro:
When i work i block it all out. But you mention this i know a couple in their mid 60's who are retired. They live on a small income and the guy told me he had put 36,000 more of their money into GM. He was out of the money and was advised to cost average. To them 20 is a lot of money. If GM goes under they will get hurt. He had showed me a card of his financial adviser and because he is a neighbor(the elderly couple) near my summer home i didn't say anything. The sad part of this is we the traders will get blamed somehow.