Free research, free insights, live trading, friendly virtual community and comrades in arms. What's not to like? They're ex floor traders with value preferences to match. Trading small, often, collecting premium and managing/rolling often is their style. They're typically agnostic about underlyings and have no opinion on direction, making the risk rewards on their trades more conservative. Karen the Faker happened to match the style and was featured on their free network but by no means is actually associated with them. The current low IV, bullish environment definitely isn't an ideal match for their ideology but they admit as much and provide alternative strategies. I have them on one of my screens every day.