Nic,
How do you calculate risk/reward?
It is my understanding, and in everything I've ever read, that it's a simple mathematical ratio between potential reward (the difference between your entry price and your target price), and the potential loss (the difference between your entry price and your stop price). It's usually designated as reward/risk, not the other way around.
The trick, of course, is setting reasonable target and stop prices so that you don't gimmick up the number to get it to an acceptable level. And how you set those depends on your personal strategy whether it's simple numbers unrelated to the chart (i.e., I'll risk .25 to make .50, which gives me a 2:1 reward/risk ratio), or whether you base your target on what you perceive to be reasonable resistance and your stop on what you perceive to be reasonable support.
To use round numbers, if your expected fill is 100.00 (ah, the good ole days...) and you see clearly defined resistance at 102.00 (say, yesterdays high), and clearly defined support at 99.25 (say, the previous few days low), then you have potential gain of about 2 pts, and potential loss of about .75. In that case your R/R would be 2 divided by .75 = 2.7, or your ratio would be 2.7:1
For many people (including myself) that would be a very favorable reward/risk ratio; for Tony Oz who requires at least 3:1 it wouldn't and he'd pass on that trade. Now whether the trade turns out to be successful or not, that's a whole 'nother matter
