What's in a Word?

Here is a condensed transcript of my latest trading therapy intervention technique:

Deco to Client: "I have designed a new trading screen for you. On top is a new measure I call Prolume. Don't worry about how I constructed it. You buy when Prolume is low, and sell when Prolume is high."

Client: "....OK, I get it, but what's that on the chart below Prolume?"

Deco: "That's a new measure I call Vice."

Client: "And what do I do with that?"

Deco: "Vice is both fun and bad, right? So you get in when competition for Vice is low, and get out when everybody wants it and Vice is high."

Client: "What could be easier?!"
 
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