And who can forget going on a message board and daring to say something negative about a stock... everyone would attack - especially the resident pseudo-gurus with their valuation analyses explaining exactly why XLA should be trading at 500 a share - conservatively. People would be accused of posting for pay, or of being brokerage spies trying to shake out the little guys. I participated in one or more of these dogpiles (or maybe more like piranha feedings) myself, along with one guy I knew who fancied himself a bit of a whiz, loved to play small caps. He absolutely hated the "shorts." By that Spring, when he had managed to lose his college money and his rent money - much to the chagrin of his wife, and maybe of his kid, too - he was still screaming about the shorts... One day the subject came up again, and something he said made me realize that he didn't even know what a short was: He thought it meant "short-term."
It was just like in the classic stories about the roaring 20s: Everyone was "in," everyone knew everything, and no one knew anything - the hairdresser, the guy next door, the other guy next door, your ex-girlfriend, everyone. They were all maxed out on margin, all the time, and virtually none of them understood how margin worked, how fast being margined up could wipe them out - that is, if their precious stocks happened to go down instead of up... as if THAT ever happened....
For a beginner it was an unbelievable trap: After seeing some stock you sold for some "paltry" 10 or 25 or 50% gain, but which went on to make a "ten bagger," you swore NEVER to sell a good tech stock again (at least prior to your retirement), and you prayed for the opportunity to "buy a dip."
The bull market mentality lasted much longer than the bull market, of course. I would wager that the majority of those who weren't serious traders, and even a lot of them, and who weren't blown out, averaged down, all the way down, and bought back again and again on the first sign of strength. Probably won't get too many of the blow-out stories here - most of us are obviously survivors. I don't think that many of the "clown geniuses" who made a killing during the fat times, but threw it all away on, say, out of the money SUNW calls or CMRC at a price that just had to be a bargain are frequenting trading sites much these days.