Quote from kiwi_trader:
I've been an IB customer twice. Most recently since about 2000. I have had a number of other brokers during that period (and still have 3 others) but IB gets all my activity.
Why IB?
- they are technically advanced, automating as much as possible which has always supported my needs.
- they are economically attractive (combining lowish costs, safety of funds, conservative (remember all the "the margins are criminally high" stuff)
- they support markets across the world (who isn't thinking about trading India then? I am)
I've got a number of degrees including an MBA with a dual Marketing/Finance major and always recall the importance of focus. Someone said "you can be cheap, good, and fast - but only two out of three." Well you can focus on Speed through automation, Cost effectiveness, and Customer Service - but only two out of three.
IB has the lowest proportion of CS people of any of my brokers ... but I do my business with them. Through relationships here on ET I've received excellent support from IB - hell they've changed their automation to meet my (/our) needs. I amuse them by kicking sand (and other stuff) in the face of some of the fools here and I'm sure that helped (haven't you ever worked for a company and wished you could tell some of the customers or prospects what fwits they really were?) But we have to remember that they are a company trying to be good at something and "it" doesn't always match our needs.
Although I haven't always felt love towards a CS person who lacks my education and can't understand why they simply shouldn't just believe me I have received excellent service from IB.