Syntax-Brillian Rebounded From Day-Ago Plunge, Analysts Say Concerns Unfounded
NEW YORK (AP) -- Syntax-Brillian Corp. rose in early trading Thursday after analysts dismissed a day-old rumor that the company might stop key sales to a major vendor.
Shares of the Tempe, Ariz.-based company jumped 53 cents, or 11.6 percent, to $5.09, following a 16.5 percent plunge Wednesday.
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The Wednesday selloff was prompted by an analyst note that said the company may stop selling its liquid crystal display high-definition televisions to Circuit City Stores Inc. The company responded by saying it remains committed to Circuit City.
On Thursday, Robert W. Baird & Co. analyst Tristan Gerra in a client note reiterated an "Outperform" rating with a $15 target price on shares, saying concerns over the company's Olevia-branded LCDs are unfounded.
The analyst said the company's LCDs outsell competitors' at Circuit City, while distribution of the Olevia product is likely to grow ahead.
"We continue to believe the distribution of Olevia TVs will continue to expand at new and existing retailers in the U.S., Asia, and Europe in the second-half of this year, as demand for the Olevia brand continues to be strong," wrote Gerra.
CIBC World Markets Corp. analyst Daniel M. Gelbtuch in a client note also said the concerns "are way, way off."
"We believe Monday's pressure was due to another competitor's suggestion that Sony's intent to sell entry-level LCD-TVs at Wal-Mart will likely damage Olevia's competitive position," wrote Gelbtuch. "We believe Sony's cost/markup structure will not compete with Olevia, nor is Wal-Mart a Syntax-Brillian customer."