FIX was initially created my The Fidelity Institutional Desk in the 90's. It is now a protocol that can be accessed VIA several other vendors.
It is used to privately communicate "Indications of Interest", orders and fills privately between the Buy Side trader and the Sales Trader. It was created to replace the bogus indications from AUTEX from the Sell Side and is not to be used unless you actually have an order in that security on your desk.
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