The big money in an IPO is in something "new and different... perhaps able to transform something", or at least a niche of it. Then again there could be a "Ferrari" like run-up... maybe it sticks, maybe not. (Any notion can be a concept for a trade. As for an investment... well, that's more specious.)
Investing in Aston is likely to be like investing in the Green Bay Packers. Players would like to say, "they own a piece of an icon", but that may not be worth much $$.
The only thing that should matter to an investor is the "percentage increase/decrease from their purchase price". All the rest is just theater.