Quote from Max E. Pad:
You may be able to make a little more money during the emergency, but the amount of business you will lose due to negative publicity once things go back to normal will far exceed the extra you will make during the emergncy.
Sadly though, your wife and kids will think you are an idiot if you don't raise your prices, even though your customers bitch about the higher price, they'll think you are an idiot also if you don't. That. imo , is the reality.
