What about putting stop/loss when selling puts and calls

I am saying base it on the underlying not the option price
You can based the stop on the underlying but when underlying hits your stop, you sell your option at bid, and buy at ask.

As an example, take GILD which I trade, one month out ATM call of $79 has a bid of $3.8 and ask of $5.8. So, if you are long and want out with a stop, you sell it at $3.8 if you are short and want out with a stop, you buy it back at $5.8. Manually we usually get our transaction done at mid.
 
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