Quote from areyoukidding?:
Best company in the space. People like to spend money on themselves, it is the new luxury good. be careful shorting.
Yes this is true and it may play into contiued momentum given the dynamics of the shares.
Whole foods is an interesting company: I have watched them develop over the years in Southern California and elsewhere. However they do have competitors - some of which are better operations in my opinion and , if you go by the floor traffic, are more popular.