I never saw his advertisement, but I just found Michael Parness' book at Amazon:
"After losing most of his savings by following a stockbroker's advice, Parness opened an online trading account in January 1999 and turned $33,000 into several million dollars in less than a year. He now owns the financial Web site http://TrendFund.com, one of many paid subscription-trading services. His advice here is blunt and honest: the stock market is a game; trading involves a lot of research, persistence and hard work; it is definitely not for everyone; and don't trust the analysts, because "all analysts suck." The sense of humor he brings to his trading rules makes this easy to read, even if he doesn't come up with any earth-shattering revelations that will guarantee success. He sticks to the basic strategies of trend following: "fading the gap," using protective stops, going short as easily as going long, and disciplined money management. He is particularly amusing in his chapter "Hot Tips from Hell," a clever take on how bad advice leads to surefire losses."
"After losing most of his savings by following a stockbroker's advice, Parness opened an online trading account in January 1999 and turned $33,000 into several million dollars in less than a year. He now owns the financial Web site http://TrendFund.com, one of many paid subscription-trading services. His advice here is blunt and honest: the stock market is a game; trading involves a lot of research, persistence and hard work; it is definitely not for everyone; and don't trust the analysts, because "all analysts suck." The sense of humor he brings to his trading rules makes this easy to read, even if he doesn't come up with any earth-shattering revelations that will guarantee success. He sticks to the basic strategies of trend following: "fading the gap," using protective stops, going short as easily as going long, and disciplined money management. He is particularly amusing in his chapter "Hot Tips from Hell," a clever take on how bad advice leads to surefire losses."
