"The terms affirmative action, equal representation, preferential treatment and quotas just don't sell well. The intellectual elite and their media, government and corporate enthusiasts have come up with diversity, a seemingly benign term that's a cover for racially discriminatory policy. They call for college campuses, corporate offices and government agencies to "look like America....."
http://www.lewrockwell.com/williams-w/w-williams77.1.html
http://www.lewrockwell.com/williams-w/w-williams77.1.html