The TV landscape is as fragmented as ever, leading to lower viewership for most broadcast networks but more TV watching overall as viewers sample more and more alternatives. During the 2008-â09 season Americans watched TV for an average of four hours and 49 minutes each day, an all-time high and up four minutes from the previous year, according to Nielsen. Households watched an average of eight hours and 21 minutes per day, also an all-time high and up three minutes from last year. The numbers include live viewing plus DVR playback within seven days. Nielsen attributes the increases to a number of factors, including more TV sets in the home, more channels and content to choose from, and increased DVR use. As for primetime viewing, the average person watched one hour and 12 minutes per day, flat to last year. Household primetime viewing was actually down a tick from last year, from just over one hour and 53 minutes to around one hour and 52 minutes.
http://www.medialifemagazine.com/ar...ere/Nielsen_Americans_TV_habit_is_growing.asp
http://www.medialifemagazine.com/ar...ere/Nielsen_Americans_TV_habit_is_growing.asp