Let's say a company wants an IPO for its stock. However, instead of pricing it at $10 and issuing 1 billion shares for a market cap of $10B, it is priced at $.01 and 1 TRILLION shares are issued (or at the lowest possible initial trading price). That way the stock can never fall without being worth zero, and the stock has only an upside (initially). Meaning, a trade from $.01 to $.02 means that the company has instantly doubled its "worth." It would only need to appreciate 99 cents to be the first trillion dollar company.