TWTR - Twitter starts trading November 7
- Thread starter FXforex
- Start date
from Seeking Alpha:
Twitter higher ahead of underwriter launches; Wunderlich reiterates Sell
Though still below its opening price of $45.10, Twitter (TWTR +0.9%) has rallied 6% from its Monday close of $39.06. The gains come ahead of Monday coverage launches from the company's IPO underwriters.If history is any guide, bullish reports should easily outweigh bearish ones; the investor reaction might depend a lot on how upbeat analysts are in the face of a valuation that's still around ~40x 2013E sales (after factoring options/RSUs).Ahead of the launches, Twitter has picked up four bullish ratings, eight neutral ones, and three bearish ones non-underwriting firms. The neutral/bearish arguments almost uniformly revolve around Twitter's multiples.Wunderlich, which is reiterating a Sell, notes pre-IPO underwriter estimates were well below current consensus forecasts. The firm is reiterating a $34 PT, and maintaining a subdued view of Twitter's efforts to sell ads to TV advertisers and e-commerce firms.Previous: Twitter makes all-out push for TV ad dollars
Twitter higher ahead of underwriter launches; Wunderlich reiterates Sell
Though still below its opening price of $45.10, Twitter (TWTR +0.9%) has rallied 6% from its Monday close of $39.06. The gains come ahead of Monday coverage launches from the company's IPO underwriters.If history is any guide, bullish reports should easily outweigh bearish ones; the investor reaction might depend a lot on how upbeat analysts are in the face of a valuation that's still around ~40x 2013E sales (after factoring options/RSUs).Ahead of the launches, Twitter has picked up four bullish ratings, eight neutral ones, and three bearish ones non-underwriting firms. The neutral/bearish arguments almost uniformly revolve around Twitter's multiples.Wunderlich, which is reiterating a Sell, notes pre-IPO underwriter estimates were well below current consensus forecasts. The firm is reiterating a $34 PT, and maintaining a subdued view of Twitter's efforts to sell ads to TV advertisers and e-commerce firms.Previous: Twitter makes all-out push for TV ad dollars
Twitter makes new highs again as ad product barrage continues
Following today's gains, Twitter (TWTR +5.7%) is up 23% on the week, and 113% from its $26 IPO price.The microblogging service continues to unleash a torrent of new ad products. After launching its Tailored Audiences ad retargeting solution last week and a new TV ad product shortly before that, Twitter has launched Broad Match, an ad product that allows a keyword purchase to cover similar words.In addition, the company's MoPub mobile ad network unit has added support for in-stream ads similar to Twitter's Promoted Tweets and Facebook's sponsored news feed ads. The products aims to profit from a general boom in demand for native advertising formats.Short-covering could be contributing to this week's gains. As of Nov. 29, 17.8M Twitter shares were shorted; the company sold only 70M through its IPO.
Following today's gains, Twitter (TWTR +5.7%) is up 23% on the week, and 113% from its $26 IPO price.The microblogging service continues to unleash a torrent of new ad products. After launching its Tailored Audiences ad retargeting solution last week and a new TV ad product shortly before that, Twitter has launched Broad Match, an ad product that allows a keyword purchase to cover similar words.In addition, the company's MoPub mobile ad network unit has added support for in-stream ads similar to Twitter's Promoted Tweets and Facebook's sponsored news feed ads. The products aims to profit from a general boom in demand for native advertising formats.Short-covering could be contributing to this week's gains. As of Nov. 29, 17.8M Twitter shares were shorted; the company sold only 70M through its IPO.