Yea, in practice I've seen them set a baseline volatility based on realized, events, etc and then would adjust their implied around the baseline vol as described via inventories.
Another small point, even if your book isn't seeing any customer flow or potential news, you will still need to adjust your vega hedges as the book matures, the underlying spot moves, and the greeks change. So you may develop a short vol position in your book, and then axe your pricing to make it more likely someone will sell you a long vol position to bring your greeks back into line.
This is particularly important if your customer book consists of exotics which you are hedging with vanilla.
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