Maybe, that's a different line of logic than you were using before though. I'd also maintain that's it's absurd to say selling consumer goods is "less competition" than cars. Ever hear of a little company called Walmart? If you did a Porter's analysis on consumer goods you'd find it's one of the most competitive spots to be in the world, far more so than autos. Again, not saying Tesla will be the next Amazon, just that the logic being used isn't sound which I appreciate having pointed out to me when I start to get emotionally involved in something.