All things considered, what net effect do you think his running for president, in the manner he's doing it, will have on the Trump brand? Serious question.
Trump Takes The Gloves Off
- Thread starter AAAintheBeltway
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Currently his running for president is having mixed results on the Trump brand. Internationally several projects where he would get licensing fees have been withdrawn when the partners did not like his politics. Inside the U.S. some media shows have withdrawn sponsoring or hosting him (which in some cases is because he is running for office and others due to his statements). In terms of hotel bookings in the U.S. for Trump properties they appear to be slightly up over the previous year. He has also re-negotiated some deals domestically increasing his royalty rates over the past 9 months.
So far it is a mixed bag for Trump's businesses and brand; I don't know how it will go in the long term.
Interesting info. Thanks for the update. Perhaps due to my bias against him, I think his presidential run will hurt his brand in the end. I don't mean the dribs and drabs (clothing, etc.), but the genuinely upscale segment of his business. His political appeal is largely downscale and I can't help but think this will eventually bite him where he doesn't spray tan.
Of course, The Donald has pretty much always been The Donald, so perhaps it's already factored into the equation.
he's got himself in a bind. He can't really say he had nothing to do with Trump U and just branded it. Because then people wll realize that's about all he does is brand things. His real estate however is solid. If he wins, who wouldn't want to take a ride in a Trump helicopter? If he loses I think I would pass on that ride. I don't like losers.
Romney totally "took a dive" in 2012. Disheartening and disgusting. Had he not, Odumbo might not have been able to foist this immigration crisis upon America.
Odumbo deserves to ROT IN HELL for what he's done to America. Romney deserves a bit of that too for being such a hypocrite and chickenshit.
I look forward to reading your posts about Trump when he "takes a dive."
Romney has managed to destroy whatever good will he had among most voters and replace it with contempt.
How the general public comes to understand his loss in November determines how his brand will fare, long-term. Whether people decide that he deliberately threw the election because he didn't actually want the job but wanted the publicity, or he lost the election through sheer campaign incompetence, or if the public comes to believe that he lost because of the evil, world-wide conspiracy against him, look for his brand to suffer, suffer, stay the same, respectively.
Are you confident about the last point? Remember, we're talking about the high-end component of his brand, not the neckties and table lamps. Although his political base might, I doubt that people with money and a brain would buy into a "conspiracy" against him. His higher end clientele or target market can hardly be characterized as the "general public," and so I'm wondering how that component would come to view his brand against the background of his presidential campaign and behavior. Thoughts?
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he better win