Scottrade Ranks Highest in Self-Directed Investor Satisfaction in 2008 J.D.
Power and Associates Study
Oct. 28, 2008
Business Editors
ST. LOUIS--(BUSINESS WIRE)--Oct. 28, 2008--Scottrade, the leading
branch-supported online investment firm, has been ranked "Highest in Investor
Satisfaction with Self-Directed Services" in J.D. Power and Associates' 2008
Self-Directed Investor Satisfaction StudySM. The study included 5,796
self-directed investors, the majority of whom trade online. Scottrade received
a total satisfaction index score of 787, which is 59 points higher than the
industry average score of 728. According to J.D. Power and Associates,
Scottrade ranked higher than all of its competitors in the study, which
examined six key drivers of customer satisfaction:
* Convenience
* Account offerings
* Information resources
* Trade execution
* Trading charges and fees
* Customer service
Scottrade was first recognized by J.D. Power and Associates for highest
online investor satisfaction in 2001. This award marks Scottrade's eighth
investor satisfaction award from J.D. Power and Associates.
This year, J.D. Power and Associates updated the study's title and focus
from "Online Investment Services" to "Self-Directed Investing Services." As
mobile and other media channels become more popular with investors, expanding
the focus ensures a broad but clear distinction between self-directed and
full-service, full-fee investment services.
"We are honored to have earned the trust and confidence of our customers,"
said Rodger Riney, founder, president and CEO of Scottrade. "In today's tough
economy, it is more important than ever for investors to have confidence in
their financial services firms. We continue to foster customer satisfaction by
making significant investments in our customer service and local branch
network."
Scottrade helps self-directed individual investors by providing easy-to-use
trading platforms and advanced research tools that help them find opportunities
in the market more quickly. In addition to $7 online trades, Scottrade offers
customers a nationwide network of more than 375 branch offices, the largest
branch network in the online brokerage industry. The firm's branch network has
grown 15 percent in the last 12 months and the firm plans to grow the network
another 15 percent in 2009.
Additionally, Scottrade regularly enhances its trading platforms with new
tools and research. In early 2008, Scottrade launched OptionsFirst(tm), an
advanced platform designed to offer options traders easy-to-use, comprehensive
tools that help estimate market risk and test strategies. In June, Scottrade
became the first brokerage firm to offer customers access to a new, real-time
market data tool called NASDAQ Velocity (r) and Forces(r). The tool helps
traders measure pre-trade order activity to determine the momentum of trading
interest and make better-informed trading decisions.
Scottrade has also placed a significant focus on customer education. In
addition to the wealth of information and research available on Scottrade's
trading platforms, Scottrade hosts User Summits in cities across the country,
giving investors the opportunity to learn more about Scottrade's tools and
platforms as well as general trading information, such as advanced orders or
options strategies. In 2009, the firm will host 24 User Summits.
The J.D. Power and Associates award is one of many awards the firm has
received in the last year. In 2008, Scottrade was named to FORTUNE's list of
the 100 Best Companies to Work For in America and was ranked No. 16 on
Computerworld's Best Places to Work in IT. In addition, Scottrade was named to
the InformationWeek 500 as one of the most innovative users of information
technology. Scottrade was also named as the online brokerage with the highest
customer loyalty for the fourth consecutive time by Brand Keys.
About Scottrade
As a leading online investment firm, Scottrade offers a full line of
investment products, online trading services and market research tools to help
investors take control of their financial future. Scottrade provides customers
the convenience of buying many stocks online at just $7 per trade and the
support of the largest branch network among online investment firms, with more
than 375 nationwide branch offices. Named Highest in Investor Satisfaction by
J.D. Power and Associates, Scottrade is dedicated to exceptional customer
service and unprecedented value. Scottrade is also one of the FORTUNE
magazine's "100 Best Companies to Work For" in America. For more information,
visit
www.scottrade.com.
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a
global marketing information services company operating in key business sectors
including market research, forecasting, performance improvement, training and
customer satisfaction. The firm's quality and satisfaction measurements are
based on responses from millions of consumers annually. For more information on
cell phone ratings, car reviews and ratings, car insurance, health insurance
and more, please visit JDPower.com. J.D. Power and Associates is a business
unit of The McGraw-Hill Companies.
About the 2008 Self-Directed Investor Satisfaction Study
The 2008 Self-Directed Investor Satisfaction Study is based on responses
from 5,796 investors who make more than half of their investment decisions
without the counsel of an investment adviser. The study was fielded between
August and September 2008.
CONTACT: Scottrade
Patricia Lee, 314-965-1555 x3581
pllee@scottrade.com
or
Weber Shandwick
Ann Geppert, 314-552-6750
ageppert@webershandwick.com
