Trading without paying commissions?

This is the opinion of Lund,one of the founders:
Our model is different. We run a lean operation, use the latest technology and rely entirely on word of mouth, guerilla marketing, viral campaigns and public relations to get the message out. As a result we can look at the $2 per trade as the cost of doing business – and still turn a tidy profit


Someone will always have to pay the expenses, but two question arise:
How much are the REAL expenses?
WHO will pay?

Future will tell us. One things is suer: the founders of Zecco have two things in common:

they have huge amounts of capital
they all proved their commercial abilities in the past

My conclusion: they might be able to radically change the broker's world, and make some brokers go broke. :D

Quote from kiwi_trader:

You can have any two of cheap, fast or good.

If its free you may have to give up on both fast and good.

But realistically the infrastructure and customer service must be payed for somewhere so there will be some way in which you pay the piper.
More...
 
They claim you can have 40 free trades a month (not to exceed 10 trades per day) as mentioned earlier in this thread, They will offer limit orders. I wonder if you can "short" with them?
 
It sounds like Freetrade.com:
"Unless you’re a day trader, you won’t spend a penny on commissions ever again. Day traders – you’re in luck, too. You only have to pay a paltry $3.50 per stock trade after 40 trades a month, up to 10 trades a day." --- from Zecco's about us.

But this will not work for day traders.
There are $1.5/trade brokers out there, such as SogoInvest
 
Dunno, if you make an average of only $300 per round trip, thats $6000 profit , commision free a month

You know any daytraders who won't take that?

Most here at ET make than that in a day, I know, but some might like the pocket change.
 
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