If I follow what has been said...
a) MOC imbalances cannot be fully gamed except by placing a MOC order. A sell at market order placed at the end of the day will not necessarily be near the actual closing price -- which can only be nailed with a MOC order.
It would be interesting to see what the historical avg. range is between the actual MOC price and the last few ticks. Regardless, after 3:53 if the imbalance reverses you are hosed pure and simple if you placed an MOC order.
b) Since MM's probably do this daily it seems likely that they have worked out how not to get hurt in this situation -- and dare I say it make a quick buck or two.
c) One obvious point is that they already know what both the 3:40 and 3:50 imbalance numbers are before we do. So, they can accumlate/distribute stock and try to move the price prior to releasing this info. I guess I now understand the comment that the imbalance should be 10% or more of daily vol. -- i.e. something larger than the MM is able to deal with on his own in a small timeframe. This would make it a "real" cry for help as opposed to a "come into my parlor" kind of game.
d) So, where is the edge for the retail trader in this situation? Basically, he is trying to stay on the same side as the MM -- good advice in any situation I'd think -- but doesn't really seem to have enough info to do so properly. He is also locked in to the closing trade so he can't bail if the trade goes bad.
e) Has anyone actually tried to backtest this strategy? I guess you would need access to the historical MOC alerts. Is there a historical source for this info?
Thanks to everyone who responded to my questions.
Sam