One thing I don't get, is why couldn't a firm like cybertrader or IB simply open up a few branch offices in large customer areas with self service pc's and let people trade in a trading room, and then they could sell training? It would be just like a prop firm except "only" 4:1 margin ( more than most people need anyway ) and no need to get the damn series 7 and all the fees that go with it.