havent done this in a while,but I concur, he should take the ratio of SPY/AAPL and start there..You can beta adjust it,vol adjust..I would check the ratio of the historical rolling implied vol as well as the ratio of SPY to AAPL..Scaaawwwwy trade
beta adjust the delta or the notional (stock prices). That’s what I would do.
it will be a very noisy trade.
