Before the results come out, those who are long AAPL should consider these three scenarios if they do not sell before the earnings:
1- Stock goes up to let's say 175 and they would be happy that they did not sell it and would make more money.
2- Stock would drop substantially to what it was before the earnings let's say $155. They would lose great amount in their account and would always blame themselves that why they did not sell before the earnings. This pain would last for a very long time and they would blame everyone for this back "LUCK". They would not have any ammunition to trade and get their money back.
3- Stock would freeze at the price of before earnings. The risk of keeping the shares does not justify the flat performance after the earning.
Now close your eyes and imagine yourself and your account in one of those possible situations and then decide what is best for you.
1- Stock goes up to let's say 175 and they would be happy that they did not sell it and would make more money.
2- Stock would drop substantially to what it was before the earnings let's say $155. They would lose great amount in their account and would always blame themselves that why they did not sell before the earnings. This pain would last for a very long time and they would blame everyone for this back "LUCK". They would not have any ammunition to trade and get their money back.
3- Stock would freeze at the price of before earnings. The risk of keeping the shares does not justify the flat performance after the earning.
Now close your eyes and imagine yourself and your account in one of those possible situations and then decide what is best for you.