I'm a business person. The goal of my business is to make money trading the markets. I have a strategy that works, but depends on some things that I have to obtain elsewhere- software, leverage, etc.
In the business world, nothing is deserved or guaranteed. Before trading, I ran a building maintenance business. I had to buy equipment, insurance, a truck, etc. Then I had to go out and win some work. There were no guarantees I'd make money, but my research and knowledge obviously led me to believe that I could. If I failed, I'd have some debts and would have missed out on other opportunities I could have pursued instead. These were risks I was willing to take, even though there had been business failures by people who had come before me.
My trading business is the same way. I have money and a plan, I need software, cheap rates, and leverage. I shop around and find a firm that caters to people like me, just like I shopped around for places that sold insurance and equipment to my last business.
If I fail, I'll be out some money, and lost opportunity. Would I expect the firm to eat my losses? Would you expect a contractor to ask you to pay more because they charged you too little? Hell no. I'm a big boy, I know the risks involved. The firm providing services to me knows what they are doing too. I expect them to be reliable and competitive with rates and to treat me with respect. If they don't meet my expectations, I can shop my business around elsewhere.
I'm a prop trader who put up $15k, trades low-risk arbitrage strategies and pulls $15-20k out of the market every month irregardless of market direction. All my losses and wins are 100% mine. The firm risks nothing on me and I don't have a problem paying them several thousand dollars a month in commissions for the services they provide to me. That's how the business world works, both sides have to expect to benefit, or no business takes place. All the good traders I know think the same way.
Corey