Originally posted by ShortIgnorance
At first glance this idea sounds appealing. Problem is, there's a LOT more to consider when choosing a broker than price. Poor software, hardware, communications infrastructure, continuing education and service can cost you way more than what you may save in commissions.
Brokers with proprietary advantages (software, trading strategies, other technology, etc.) that are worth more than the .001-.002 in cost savings you may get, will be unwilling to negotiate. And why should they? Who wants low margin business that bad besides desperate firms or firms without the ability to service their members properly?
With respect to brokers, two years ago this wouldn't have applied. But in today's competitive market it does:
You get what you pay for.