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the oft-repeated "fact" that "70% of hip-hop consumers are white."
For example, why does this matter? For a moment, let's go back to presuming the 70% stat was, in fact true. This could serve one of two purposes (at least):
1) It's "proof" that hip-hop has crossed over into the mainstream, though I hardly think we needed quantitative data to prove that point. However, they wa I've seen the statistic used is to help people argue that hip-hop is no longer "just a black thing" but has become part of the fabric of multicultural American life.
There's a certain naivete that comes with that conclusion unless people are willing to add: "hip-hop is popular but Black people still aren't." So much for the brave new multicultural world then. I just got off the phone with Jeff who also pointed out that a corollary to this would be that since white kids are the dominant consumer base, then record companies don't need to take Black community interests or desires into mind. Take this argument a little further and you arrive at:
2) It's "proof" that if hip-hop has gone to hell in a handbasket, it's not because the Black youth community has decided to embrace sex, drugs, violence and general nihilism, it's because that's what voyeuristic white kids want and since white kids are the main consumer demographic, record labels push their albums to fill that consumer desire.
While not a contradiction of Point 1, this argument has been used to explain why conscious rap is dead, dead, dead and why pimps, players and hustlers have become the new norm, and that, behind it all, it's white kids to blame. The unspoken corollary, as I just noted, is that more or less absolves the Black community from having to take responsibility for the content of "Black music" (whatever that term actually means these days).
Which Point you're more lenient towards probably also has to do with what you think of hip-hop right now. If you think rap music is still the greatest, coolest thing ever, then Point 1 only bolsters your case that hip-hop is en fuego and then some. On the other hand, if you think rap music has gone to doo doo, Point 2 is your back-up.
There's also a simpler Point 3 which could be made: hip-hop buying patterns are largely reflective of the American population at large, though as the Journal points out, if only 60% of rap consumers are white, then that's far under their actual population rate in the U.S. (which is 78%).
Cont on link..
http://www.assatashakur.org/forum/c...l-demographic-buys-most-hiphop-rap-music.html