Standard pump and dump. Run it up prior to the good news releases coming out (don't think GS didn't know) - then make the clueless people think that it's going even higher. As they pile in, unload your shares in their face and watch the decline happen. Classic. I knew it was going down as soon as the good news hit the wire and the market barely moved up. If it doesn't move up on good news right away, guess where it's probably going?