OBAMA ADMINISTRATION PURCHASES GOOGLE âOBAMACAREâ SEARCH RESULTS
Posted on December 17, 2010 at 9:21pm by Meredith Jessup
Type in a search of âObamaCareâ into Google â the worldâs most popular search engine â and the results may surprise you. According to Politicoâs Ben Smith, the Obama administration has purchased top billing to divert internet surfers away from antagonist websites to a new âsponsored linkâ â the Department of Health and Human Serviceâs (HHS) healthcare.gov:
Posted on December 17, 2010 at 9:21pm by Meredith Jessup
Type in a search of âObamaCareâ into Google â the worldâs most popular search engine â and the results may surprise you. According to Politicoâs Ben Smith, the Obama administration has purchased top billing to divert internet surfers away from antagonist websites to a new âsponsored linkâ â the Department of Health and Human Serviceâs (HHS) healthcare.gov:
âWe are using a bunch of search termto help point people to HealthCare.gov. Part of our online efforts to help get accurate information to people about the new law (i.e. also use Facebook, Twitter, blogs and webcasts),â an HHS official confirmed by e-mail.
The ad buy represents a kind of recognition that the Administration has, to a degree, lost a battle over defining its terms, and that âObamaCareâ â coined and used largely by detractors of the plan â is in wide circulation. A search for the term on Google yields 2.5 million results.