Think of it this way. Other than a couple of Super Bowl boxes each year I've never bet on a sporting event with a local bookie, Vegas or online. Although not sure we Americans can do that last one.
But if I was a degenerate gambler (j/k sports junkies) and had a online presence like say, Kim (big azz make that yuge ass) Kardashian and all my followers wanted in on my winning "system" and we all used that same gambling venue (absurd of course but play along for the example) the bookie or casino would adjust their odds/payout when hit with all similar plays.
The other casinos such NYSE/CME/etc and their other players aka traders all do the same.
Markets adjust.
Edges, big and small, come and go all the time. Why accelerate the process voluntarily.
I've always enjoyed gambling/trading similarities and metaphors.
But the odds/payout of lets say blackjack is different than trading Snapchat. Very different in fact, yes the market adjusts but so do you as a trader.