Quote from Mvic:
Surf I have a lot of respect for those who ply the short game, Fleck especially and am often on that side myself and have made money shorting Goog in the past. Takes a great deal of conviction but also a great deal of DD and superb trade management, not to mention a very good feel for the market. I would say that your feel is off on this one and your DD was not that strong shorting it amid the hype of the show rather waiting for the hype to make it pop and shorting the pop, Goog is going to hit $500 soon now and will probably hit $480 next week, long goog is the easy money here and now. I hope you are managing your trade sufficiently well that you are not getting killed on this surge. Good luck, just don't make the mistake of confusing ego and balls with skill and hard work.
Hope you looked at SPIL, might have offset some of your goog losses.